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How to Put Together a Lead Generation System


Telemarketing is an integral part of most companies’ marketing scheme. And why not? Telemarketing is a proven method for generating leads. But for telemarketing to be effective, it is important that a lead generation system be put in place before you start your campaign.

When you are putting together a lead generation system, it is important that you have all the components in place. This means that both the software component of your lead generation system as well as the human (telemarketer or you) part of the lead generation system should be in place.

So, it is important that you choose the software components of your lead generation system carefully. Each software component of your lead generation system has a particular function. And by knowing the functions of the software components of your lead generation system, your lead generation campaign will be more effective.

So, what are the main software components of a lead generation system? The main software solutions are:

  • Auto dialers
  • Predictive dialers
  • IVR (interactive voice response) systems

Each of these types of software plays an integral role in your lead generation system. Let’s look briefly on how they work.

  • Auto dialing software. An auto dialer is the part of a lead generation system responsible for calling out up to thousands of phone numbers a day. For those who seek lead generation through delivering pre-recorded messages to prospects, an auto dialer is the software solution.

  • Predictive dialing software. A predictive dialer is the part of your lead generation system that dials a set of phone numbers in advance. This software also allows prospects to be connected with a live telemarketer after already qualifying the prospect! Even more, this telemarketing software displays popup information about the prospect right on the salesman’s computer screen.

  • IVR (interactive voice response) system. An IVR is an essential part of a lead generation system. It allows prospects to interact with a system. It can be used for placing orders, gathering information, or even paying with credit cards right over the phone.

If you are looking to build a lead generation system, TCMS has all the software components for you.

At TCMS we offer a variety of phone solutions that are geared to just one thing—increasing your bottom line. These other phone solutions include:

  • Auto dialers
  • Predictive dialers
  • Power dialers
  • IVR (interactive voice response) systems
  • Voice mail systems
  • Automated attendants
  • PBX Integration with 300 + Phone switches
  • Fax broadcasting & Fax on Demand
  • Web Integration

We have also created industry-specific phone dialing solutions, such as:

  • Mortgage
  • Insurance
  • Health Care
  • Education
  • Automotive
  • Construction
  • Corporate Communications
  • Electronic media
  • Entertainment
  • Government
  • Hospitality
  • Manufacturing
  • Military and Armed Services
  • Utility
  • Print Media
  • Product Distribution
  • Retail Services
  • Social Services
  • Sports
  • Telecommunications & Phone Companies
  • Transportation

If you are interested in any of these products for your business or industry, why don’t you call us at 800-984-7001? We are always there to answer any question you might have about any of our phone solutions.

Auto Dialer (Automated Call Center)
Predictive dialer
Interactive voice response (IVR)
Voice Mail & PBX Integration
Industry Specific Applications
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