The need for
a human operator to handle a high volume of
simple repetitive phone calls is a thing of
the past. Today, computer telephony integration
(CTI) leverages the power and versatility of
computers to enhance phone systems with automated
applications that answer and direct calls and
even provide callers with the information they
require – many a times without having to
speak to a call center agent. Most customers
have experienced automated call systems at one
time or another. Have you ever called a business
and been greeted by a voice prompting you to
press (or say) a number to choose from a menu
of options? You were interacting with either
an auto attendant or an interactive voice response
(IVR) systems. An auto attendant is a system
that is integrated into an existing phone system
or an external server to answer incoming phone
calls. The auto attendant provides callers with
a menu of options for navigating the phone system
to reach the department or phone number they
desire. An auto attendant can be quite simple,
or it can provide advanced features such as
voice recognition and text-to-speech translation.
However, an auto attendant is unable to retrieve
information from other systems, limiting its
ability to be truly interactive.
On the
other hand, IVR Systems
provides all the features of an auto attendant
plus the ability to use input from callers to
interact with separate external systems. IVR Systems can improve call center efficiency with
recorded, frequently requested information or
by routing callers to the most relevant agent
based on their input. IVR Systems retrieve information
requested by callers and present it in a variety
of ways, such as a recorded or synthesized voice,
fax, web page, or even an email, The advantage
of an IVR Systems is that applications can be
customized for almost any situation imaginable
to accommodate callers’ requests. For instance,
IVR Systems allows customers to call their credit
card company, and by inputting their account number
and password, get real-time information about
their current account balance, amount of credit
available, payoff information, etc. Or, someone
might use the airline’s IVR to check if
his flight is on time before leaving for the airport.
IVR Systems are used to remove the burden from
human representatives and get customers the information
they need quickly. The examples listed are just a few of the numerous implementations that are
possible.
IVR Systems Benefits
IVR Systems
provide customers with many services such as fax
on demand, secure access to confidential account
information, general information such as phone
numbers and working hours, and an easy way to
navigate through a complex phone system. From
a business perspective, IVR adds to customer satisfaction
by giving customers what they want, and several
options to get it. If the customer is satisfied,
the IVR systems will pay for itself through increased
sales. IVR Systems also reduce call center costs
by fielding the bulk of routine calls, allowing
live agents to handle only the calls that require
specialized skills. Fewer agents perform the same
amount of work and maintain the quality of the
call center.
IVR Systems also extend business hours, allowing
customers to retrieve information or even place
orders 24 hours a day, 7 days a week, whether
agents are working or not. Businesses also benefit
when the IVR systems is used to inform callers
about products and services during hold time.
Additionally, an IVR systems provide detailed
information about call center activity and services
that customer’s access, making it easy to
tailor a call center to the specific needs of
the customer and streamline operations to reduce
waste.
IVR Systems Elements
IVR systems
is typically a separate server that contains digital
signal processing (DSP) hardware that analyzes
and reproduces voice patterns. The IVR server
interacts with a phone system through a dedicated
connection. The way in which the IVR server is
connected to the phone system depends on its capabilities
and physical connections. An IVR systems can be connected
to a key system, PBX, or other type of phone switch
through analog ports, digital ports, and even
a LAN or WAN connection. A unique quality
of IVR is its ability to interact with many different
systems to gather and present information back
to a caller. IVR systems can access external databases,
retrieve the information it needs, and present
it back to the caller over the phone through a
synthesized voice, or it can use a fax, web, or
email systems. If the customer requests it, his
call can be put through to live agent as well.
Features
and Application of IVR Systems
 |
INTERACTIVE
VOICE RESPONSE |
 |
VOICE
MESSAGING |
 |
AUTOMATED
RECEPTIONIST |
 |
DATABASE |
 |
TEXT
TO SPEECH |
 |
VOICE
TO EMAIL |
 |
SPEECH
RECOGNITION |
 |
INTERNET
READY |
 |
FAX
TO EMAIL |
 |
OUT
DIAL |
 |
FOLLOW-ME
/ ONE NUMBER |
 |
PREDICTIVE
DIALER |
 |
APPLICATIONS
AND INDUSTRIES |
 |
SYSTEM
SPECIFICATIONS |
 |
SYSTEM
FEATURES |
 |
CONTACT
INFORMATION |
 |
ORDER ENTRY |
 |
STORE
LOCATOR |
 |
ACCOUNT
BALANCE |
 |
FAX
ON DEMAND |
 |
OUT
DIALER |
|